On June 25th, the Western United States Agricultural Trade Alliance (WUSATA) successfully hosted a Product Showcase and Promotion event in Ho Chi Minh City. The event was designed to introduce new food and agricultural products from the Western United States to the Vietnamese market.
Products showcased by U.S. suppliers
During the event, distributors showcased their new products through special presentations. With the participation of chefs, these presentations not only highlighted the diversity and quality of the products but also created an engaging experience for attendees by allowing them to taste the dishes firsthand. The products ranged from traditional cuisine with a Western twist to fully Western-style dishes. This provided an opportunity for suppliers, distributors, and industry experts to connect and gain insights into Vietnamese market demands and trends.
The event underscored Vietnam's potential as a significant agricultural market for producers from the Western United States, particularly as the food service industry recovers from the pandemic. Through the event, WUSATA successfully demonstrated the importance of promotional activities and business connections in expanding market reach and building trade relationships. This event paved the way for Western U.S. products to gain a stronger foothold in the Vietnamese market.
ACC RENOVA is excited about the potential collaboration opportunities arising from the event and looks forward to leveraging these opportunities to drive the growth of the food and agriculture industry in the future.
ACC RENOVA representatives and guests
